Pankaj Yadav

Summary

Pankaj has more than 9 years of experience in Digital Technology and Marketing Consultancy. His core areas of expertise include

• Building robust system architecture that supports business operations
• Identifying good talent in digital marketing and technology domain to support the business
• Collaboration with external vendors and agencies
• Stakeholder management
• 360-degree integrated digital tech and marketing campaign Strategy, Implementation, and Optimisation
• Establish processes for strategy, execution, and reporting of different marketing campaigns
• Help companies build in-house high-performance teams for digital activities
• Performing critical audits to identify gaps in the technology and marketing aspects and consult and execute the solutions to overcome those gaps
• Creating a goal-oriented data-driven marketing framework for companies to achieve their long-term marketing goals
• Conversion Rate Optimization(CRO)/Marketing automation consultant
• Expert in Google Ads, Social Media Ads(Facebook, Instagram, LinkedIn, Quora), Email Marketing and Automation, Marketing funnel optimization, and marketing tools integration.

CrossNibble

Founder and CEO

Nov 2015 to Present

CrossNibble is a full-service digital technology and marketing company. I handle all the operations of CrossNibble.

Viral Fission

Technology Lead

May 2022 to Oct 2023

Viral Fission is a platform that bridges the gap between India’s most capable youth and the brands.
My responsibilities

• Building a high-performance tech team
• Ideate and execute new projects
• Improve the performance of the portal
• Handled cloud performance improvements, microservices architectures, CI/CD, cloud data migrations, DevOps, etc.
• Discussion with vendors to handle tech collaboration, integration, and execution

Application Developer

May 2020 to May 2022

Viral Fission is a platform that bridges the gap
My responsibilities

• Design, implement and maintain technical architecture of the application
• Develop web and mobile applications
• Handle end-to-end deployment of the applications in staging and production environment
• Guide in-house team on technological aspects

Skills applied

DevOps, Android app development, iOS app development, Java Spring Boot, Angular, Team Management, Stakeholder Management

Maxplore

Technology Consultant

Oct 2017 to Apr 2023

Maxplore is a platform that teaches Entrepreneurship Education to the students at School level in India.

Responsibilities:

• Developing and maintaining the website
• Managing and maintaining AWS environment
• Identifying and validating features and functionality of third-party tools that can be useful for business processes
• Analytics
• Social media

Skills applied

IT Consulting, WordPress, Social Media, Analytics, Software Development

WeCare Digital

Project Director – Techno Marketing

Jan 2021 to Present

WeCare Digital is a full-service digital marketing agency providing digital marketing service to their clients in India and abroad.

Responsibilities:

• Website development, Landing page development
• Search Engine Optimization, Content marketing strategy and implementation
• Marketing automation
• Google Search Ads, Social Media Ads
• Building and optimizing marketing funnels
• End-to-end digital marketing strategy and implementation

Skills applied

Software Development, Website Development, Digital Marketing, SEO, Social Media Marketing, Search Engine Marketing (SEM, Facebook Marketing, Email Automation

PakshiMitra

Advisor – Digital Technology and Marketing

June 2018 to PRESENT

PakshiMitra is an Engineering Product Development and Innovation company that develops products for the agricultural sector in India.

Responsibilities

• Help the company plan the digital strategy
• Build an effective social media presence
• Generate leads via Push and Pull marketing techniques
• Guide in-house team in digital technology and marketing related activities

Skills applied

IT Consulting, Stakeholder management, Team management, Social Media Marketing

Dream Admission

Full stack developer

June 2015 to May 2016

DreamAdmission was an educational aggregator platform that used to aggregate the data of colleges and show it the website visitors.

Responsibilities

• Building and maintaining the entire application
• Writing APIs, optimizing performance
• Handle production issues
• Build UI
• Handle deployments
• Guide interns and other developers about their tasks

Tech Stack

• Backend: Laravel PHP Framework, MySQL
• Frontend: Materialize CSS

Skills applied

DevOps, Software development

jagdale Ventures

Website designer, developer and admin

Aug 2013 to May 2015

At Jagdale ventures, my responsibilities were Web developer and Android app developer.

With Jagdale ventures I created a website in August 2013 called mekaryakarta.com which was a social media platform for karyakartas of various political parties in India.

In August 2014 Jagdale ventures assigned me on the project marathiudyojak.in. MarathiUdyojak is a platform all Marathi entrepreneurs to promote their business among their potential customers. The company is focusing on digital marketing only. Marketing activities mainly include email marketing, social media marketing & marketing via referral system.

Skills applied

Software development

Attendance Tracker

Mobile application developer

June 2013 to June 2014

Attendance Tracker is an Android application which helps students in tracking their attendance. The application was live till June 2014 on playstore. The application got 3000+ downloads. Since I wanted to focus on other important projects I unpublished this application in June 2014. As soon as I get enough time to work on this app I will publish it again on Google Play Store.

Skills applied

Software development

K J Somaiya College of Engineering, Vidyavihar, Mumbai

Bachelor of Engineering in Information Technology

2011 to 2015

Ramnarian Ruia College, Matunga, Mumbai

HSc – 12th  in Computer Science

2009 to 2011

Amarkor Vidyalaya, Bhandup, Mumbai

SSC

2009