How Non-Profits can use location based technology for engagement?
Along with profit organizations, non profits do also use internet for digital communication, social media and fund raising as to make proper and true impact in order to achieve their goal and mission. In a recent time it has been witnessed that social media has emerged as a tool for Non –Profits for fundraising, the National Wildlife Federation (NWF) has found social media as imperative for its members for creating public awareness and creating online community. Below are four methods that a non profit organization can use location based technology for their cause.
•Using Foursquare for Education and Engagement: Foursquare which is a premier service and works under as location based applications. Non Profits can use Foursquare to promote engagement with their constituents. The idea is to make visiting these locations more interesting and fun by providing useful information about what can be seen and done. More Non Profit can use Foursquare profile page and custom “badges” for the organization.
•For Geocaching: Geocaching, that started well before location-based application is in existence since 2000, it has been steadily growing in size and usage ever since. The unique location-based application presents some very cool opportunities for non-profits. Here idea is that there a large-scale game of “hide and seek” for people all over the world can be developed to participate in. Organizations or participants can “hide” items called caches that others can then discover and interact with. You can then share logs or photos to further enhance the online experience. This way families and kids can be taught about causes of non-profits.
•Making Use of Google Maps to develop interaction: Google Maps (Google Maps) and “mashups” can now be easily seen at any location based service or program. Google Maps helps a non profit organization to get information about outdoor area, nature parks and events with the help of location based searchable guide.
•Smartphone for developing location-based interaction: The proliferation of mobile technology has specially like iPhone and Droid has let instant sharing of stories, pictures, videos and more interaction among masses and people. However, there a new dimension has been added for location based information with user generated content for non-profit engagement. As an example for wild life and environment protection groups location based application let supporters to quickly post nature sightings through their mobile device (iPhone, Blackberry, etc). Information like as what the species is all about, where it was been seen and who did the sighting all can be done over there with the help of smartphone apps.



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