Nikon launched 8 COOLPIX cameras in India
Nikon India has recently launched eight new CoolPix cameras in series like CoolPix P100, S8000, S6000, S4000, S3000, L110, L22 and L21. The cameras are to be produced in 30 bright and energetic colors, that has features like motion detection, in-camera red eye fix, blink proof function, smile detection, vibration reduction, Nikon’s own best shot selector (BSS), skin softening, face priority, full length HD movie recording, power saving, a Prosumer with 26X zoom and a world’s thinnest 10x zoom compact camera in its category.
The cameras are priced in range from Rs 4,990 to Rs 24,950. All eight CoolPix cameras incorporate Nikon’s NIKKOR lenses as well as the company’s EXPEED digital image processing technology.
Highlighting the philosophy behind the latest CoolPix range, Hidehiko Tanaka, Managing Director, Nikon India toldd,“Compact segment for Nikon India has grown double the size last year with our market share increasing from a 6 percent to 13 percent and we expect it to touch 15 percent by close of 2010. Nikon abreast with our consumer’s feedback and changing imaging requirements has always emphasized on technology improvements. Last year Nikon had launched sixteen cameras twelve compact and four SLRs. The new range of our 2010 spring collection includes another set of eight CoolPix , the best variety at best prices available in the industry.”



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