Pay-Per-Video advertising coming off to YouTube
There is no stop to advertising as new methods and means keeps on emerging on every day for advertising. It started with pay-per-post then pay-per-tweet and now finally this time here is pay-per-video. As celebrities and event get larger audience on YouTube in form of loyal audiences it is looked as by advertisers as very potent and effective adverting means.
MyLikes, a social marketing network that already has influential bloggers and Twitterers with advertisers, is now turning towards YouTube. For example blogger Chris Pirillo, that has around 120,000 subscribers to his Lockergnome YouTube channel, produced a sponsored video for the iPhone app Siri which shows him doing a demo of the virtual personal assistant.
However, this sponsored YouTube video is noting new but is a hand-crafted campaigns yet MyLikes has adopted an automated approach, as he was the Goggle’s top engineer for Adsense. On this new advertising platform a Youtube user would have to apply for the program. And in case you have more than 10,000 subscribers to your YouTube channel than it is definitely of great help. Each created profile for the ad gets connected to the categories on you tube’s channel. Thereafter, prices per video are set on the basis of factor like number of subscribers, average number of views and comments per video. These videos hence are learnt as sponsored messages.



Leave your response!