Mark Zuckerberg, the Facebook founder is bidding towards the higher quality content as to displace Google as a web giant. In a recent conference, Facebook has launched a series of products letting companies to attain certain goals like making it easier for users to carry away with their friends along them on their browsing experience. “We are building toward a web where the default is social,” told, Facebook’s founder.

At the F8 conference in San Francisco, Mr Zuckerberg unveiled a number of products aimed at putting users and their friends at the “centre of the web”. The most important one was an open graph protocol allowing publishers to tag their content by type along with a “Like” button that partner sites put on their webpage. This allows users to indicate what they like on a website, be it from photographs to news items and from clothes to music. Facebook told this would serve nearly 1 billion “Likes” on the web in 24 hours.

This way the like information would be saved and stored by Facebook as it stores connections between people. And any website thereafter would able to notice down individual preferences and would able to use that for better personalized experience for the users and friends. These way users would able to understand a web satisfying to their individual tastes.

However, on the other side Facebook has overtaken Google as the most visited US website. Some quickest adoptees of the “Like” button involve CNN, the movie site IMDb.com, ESPN and Levi’s. Levi’s will include the “Like” function on its e-commerce site as well as create a “friend” store where consumers get logged into Facebook as to see a list of their favorite products and shop with them online. Facebook has more than 400 million users who share 25 billion things a month