Social media marketing is easier, and becomes for efficient and effective if the marketer has proper set of tools having tools and services that exists for social media marketing; that are yet aimed at either consumers or B2C marketers. Below are some very popular and common social media tools for marketers.

•Salesforce.com: It has introduced a good number of solutions through its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem. With its help one can assign cases or leads based on a tweet directly in the CRM that can further be followed up on and monitored along the other aspects of work flow.

•HootSuite : It is a great tool not only for managing multiple Twitter accounts but also managing multiple social networks. In November, it introduced support for LinkedIn and Facebook and recently has been added to support Word Press blogs.

•CoTweet: This is a Twitter CRM tool, as used by a number of organizations including Ford and Jet Blue by a good number of big organizations like Ford and JetBlue and it lets the handling of multiple accounts and also allows users to access a single account.

•SocialTALK: This is a social media workflow tool that is designed to help companies control their presence on different platforms and monitor feedback.

•Radian6 : : it is one of the best tools that social media marketers can use and employ for the purpose of lead generation. It is a comprehensive monitoring tool that is used for scanning blogs, comments, public Facebook Pages, Twitter and other sources which have feeds.

•Spredfast : This tool can monitor, manage and calculate different social media solutions that can be used to manage multiple accounts or to schedule content. With its help there a real-time monitoring of regular keyword can be done in search engines, RSS feeds and Twitter and Facebook streams. It can also index relevant and competitive sites.

•Social Radar : This tool can go deeper into social monitoring and analysis. Its SR Alerts package can hold on and monitor conversation fluctuations, important topics from designated influencers and sentiment analysis

•TruePulse: It can monitor and listen to conversations surrounded around certain topics or keyword from Twitter, Facebook, RSS feeds, video sites and blogs. With truePulse marketers can track the tone and perceptions of a brand amongst many a number of product and services.

•Viralheat: This is a social media monitoring and analytics service that can monitor sites like Twitter, Google Buzz (Google Buzz), Facebook Fan Pages, the real-time web and even viral video statistics. It also has its own API thus can be integrated with other existing business solutions.

•Sentiment Metrics: Sentiment analysis tools are definitely very helpful tool for B2B marketers as it provides not only monitoring of social media sites but also takes note of online blogs and forums as well, this sentiment Metrics is a tool that is targeted towards larger businesses and the enterprise. It helps in understanding overall market mood and sentiment