In the crowd of geolocation apps on iPhone like Foursquare and Gowalla, a new application Rally Up has been introduced, recently, that has ample focus on privacy and content sharing. With its launch and introduction Rally Up has introduced itself as an application as “a social network for real friend” and it allows people to share messages and photos with the people whom they trust to a larger and greater extent.

With integration purpose Rally Up has adopted very different approach and technology in order to include friend lists and friends management from other social applications. Interestingly, Rally Up doesn’t get integrated with Twitter. While adding up Friends on Rally up, you interestingly have many options to add up friend and having control over the information as it is provided to you.

Among the provided options the first option is Real Friends, that are closest to you and about whom you are indeed interested and keen to learn and share about things like your boy or girlfriend. Feed friends are another category of individuals about whom you will attain entire information through feeds. Lurk category is that one where you can have where about your friend’s activities; however, you would not able look at about them. Mute is the category of friends whom you accept as friend but are not much interested in continuing relations with them.

While using check-ins in Rally UP you can pin up locations being private. More, you can also use and employ them as in temporary locations for situations like parties and conferences without letting those locations to be fitted at specific event and position. Rally Up also lets you use check-ins to let people know that you are going for an event. And for your pleasure and joy it is absolutely free and is available for the iPhone now.