Despite being the evolution of social media only a few years back, it has created craze among masses and is heading towards headway into the business fraternity in year 2010.   However, integration of social media into business is not as simpler and easy task and needs a good number of stage wise progression to bring about the desired results for business output and expansion. Below is mentioned stage wise amalgamation of Social Media into businesses.

• Keyword Selection and Reporting: The first point to start camaraderie between business and social media is tracking of business related keywords as popular in social media circles with the help of various social media tracking tools. After the observation of those keywords and reports generated, the decision makers can take upon there next course of action.
• Making Accounts and Setting platform. The next step after the selection of keywords is implementation strategy where participation in various social media platforms like Twitter, Facebook, etc is ensured by creating multiple accounts and publishing content over them.  At the same time apart from analyze this also should be ensured the performance of published content on the basis of keywords.
• Socializing Media: After content publication the next step to social media is socializing in form of conversation as companies under this step can appoint communication experts to publicize about their respective services and products. And according to responsive feedback to their channels company can keep on improving their content and publicity material.
• Time to Take Action: As the conversation is now open between   companies’s representative and prospective client it is henceforth duty of company to get active on clients approach and it is the company’s action that would bring out desired results as expected under the objectives of the social media campaign.