Advertising is coming up to a new arena with advent of social media sites and blogging as now a reader rather than consuming time on TV, newspapers and on the radio is involved in one to one exercises with trusted people on social media site chatting.  And this all is happening, due to the rise of in-stream Twitter advertising. But this even on twitter is generating ugly scene of paid advertising where a person is paying for ensuing conversation on Twitter and there occurs a rapid bombardment of sponsored tweets with common and popular aphorisms like Problem solved! Except it’s not and comes out as the same types of advertisements which are being blocked by TiVo or an internet ad blocker.

As the method works like this as being getting a new phone you send a recommendation to a friend after learning about the features of the gadget. But paid recommendations sometimes due to greedy reasons can play havoc over the trust developed by others on you by sending out wrong signals and recommendations. As people has to have more faith over The Web Economy = Trust + Attention. Trust is the confidence that we show over individuals and people with brands. Trust is the biggest form of currency of abundance. What currently has coming up as for Twitter as is stealing attention and destroying trust? And this exactly is opposite of what is required for creating trust.  However, despite all this Twitter has developed into a very great tool for advertising platforms as Dell has made millions by posting special offering to Twitter followers. Blendtec is increasing its sales 5x by turning the ads into entertainment.