In a positive node for online advertising and advertising business as a whole, a new development has been witnessed in terms of rise in online advertising revenues in the United States which is moving towards being stabilized According to recent statistics of the Interactive Advertising Bureau (IAB)  and PricewaterCoopers showed that third-quarter figures for online advertising has  gone up to $5.5 billion that is 1.7 percent up from the second quarter of 2009 but is 5.4 percent below from what, it was in same quarter a year back.

The scene is even positive for global analysis too, as there certain recovery is seen in search advertising too, as all the four largest web advertising companies (Google, Yahoo, Microsoft  and AOL) registered growth of 1.2 percent in the forth Quarter.