Google Wave is emerging as a much demanded mass communication tool, though still in invitation this real-time wiki collaboration platform is being used by media companies as    resource center for community building, real-time discussion, crowd sourcing, and collaboration within the newsroom and outside it, for cross content publishing. Wave combines a number of popular applications to-gather as to do activities like sharing photos, embedding videos, converting other Google applications like Google Map and Calendar into a single unit to form customized blocks of user-editable content on the fly.

A company into the news publication is using Google Waves in a number of ways and methods. Starting with it is used for appending engagement to have a reach to the audiences and have their direct views on the news stories. This let the use of local community at news involvement level, where, they can teach their community about news gathering, reporting and presenting so the audience can understand how news is generated and propagated

The next step is creating Town Square after making understanding of user for news generation where Gadgets within waves can be used to for an accurate, detailed description of activities as happening around, locally.  The next latest use a Google wave can offer is in form of newsroom content planning tool, this can be understood as on wave other in newsroom can be added and the content simultaneously can be added into list and can be edited. And this is the most wavering and emphatic use of Google Waves is of turning it into Public Waves.  The idea of converting Blogs into Google Wave emerges from the concept of collaborative reporting, smarter story updates, live editing and discussing while reading.