Along with IBM’s Q3 earnings announcement, information arrived for IBM’s investment in business analytics by its CFO Mark Loughridge. As in its spree to continue with investments in business analytics IBM recently purchased data analytics company SPSS and business analytics firm RedPill for $1.2 billion. On 15th November, IBM unveiled a new internal analytics product that the company is terming as to be the “largest private cloud computing environment for business analytics in the world.” This product can handle information up to or more than a peta byte of information. Another cloud based product is IBM Smart Analytics Cloud that is on the cards to be launched for.

The internal product that is known to be as Blue Insight would provide 200,000 employees of IBM in sales and development department with capacity to extract data and information to make decisions at a particular point of sales. Blue Insight gathers information from nearly 100 different warehouses and data stores providing analytics more than a petabyte (1,000 terabytes or 1,000,000 gigabytes) of data. Sales executive can use that data for customizable real time data to understand revenue opportunities and chance to convert that lead into a business.

Whereas IBM Smart Analytics Cloud for clients would enable clients to import data and then transform it into insight for developing strategies and decisions. The service offers the capacity to create reports, analysis, dashboards and score cards to monitor business performance and calculate results. These products are showing IBM’s developing interest for services and software instead of Hardware.