After lots of bargaining, persuasions and dissuasion, finally, Microsoft and Yahoo signed deal to unite to share search engine market and pose a rival for Google, the search engine giant. This deal has set platform for Yahoo Search to become Bing. Yahoo has cut down costs for both companies to share ad revenue. However, the net result of this deal is that from now on Microsoft would have control on 1/3 of the search engine market.

This is the fourth version of Microsoft search engine and best ploy where it was successful in defeating Google in its home country America.  And Microsoft invested billion of dollars in this deal and it would be interesting to notice that what the biggest bet of Microsoft, Bing would return from all layers of web in coming years?

As for journey of Microsoft, it started with launch of MSN search in 1998 using search listings from Inktomi, Looksmart and AltaVista, etc and created its own search technology in 2004-2005. But was far away from Google in search technology, then in 2006, Microsoft launched Widows Live Search, its second search engine and later on in March 2007, it re-branded as Live Search and finally Bing is its present incarnation that was launched with a lot of fun fare and $100 million marketing campaign.

Whatever, from now on the accumulated market share for search engines, it would be, nearly,   28% for Microsoft after this deal that earlier merely was 8%. However, it is time and tide that would tell about the shape of search market in coming time.

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