Absolute has launched an awesome application for booze lovers on iPhone App Store, named as Drinkspiration that is an encyclopedia of hundreds of drink recipes involving vodka.  However, contrary to its suggested name, this application has made innovative use of iPhone’s GPS feature and connectivity. This application suggests ideas about a personalized drink on the basis of personal taste, location and occasion. This application also let users to share their details of drinks on Facebook or Twitter.

At the same time it keeps on informing Absolute’s drinking community about drinks being ordered by other users around the globe in real time. According to Fredrick Tallroth, senior manager of interactive marketing at Absolute, “We wanted to create the first interactive spirits application of its kind, combining top-of-the-line mobile technology with social media interaction and user generated content,” Drinkspiration oldest age rating is kept 17+ for downloading this application as according to limit old age limit observed by Apple too. However, on the other side according to US drinking-age laws a user is made to confirm that he is more than 21 years of age.