It is hard to search out for reasoning for a successful Ad campaign, however, well tested formula for achieving success in online viral campaign is cute babies and a bizarre situation.  In the list of most popular video campaigns of the week displayed on you tube are Evian roller babies US, was placed on number three after two Michael Jackson videos.

However, this clip on the basis of Ad Age’s viral video chart is placed on number two position left behind by Air New Zealand’s “body paint” ad along with hooking quote stating young cabin crew and pilots with their uniforms painted on. The ranking procedure is explained by Visible Measures’ methodology where company tracks 150 video sites including YouTube and see positing of the same clip on every site. Their count for Evian babies was 1,845,389 views so far this week compared to 3,978,561 for the resurgent Air New Zealand ad. Internet Explorer’s projectile vomit ad was placed on number three but removed by Microsoft after negative opinion by viewers.