Such is impact of social media sites that even conventional media schools like journalism schools and media houses involved in print operations are incorporating tips and traits of social media sites into their reporting and news producing mechanism. There are some of the invented methods that can be used by conventional media to integrate social media while reporting and producing news.

Interviewing: In the interviewing social media can be used in exponential way as there is tools like Facebook message or chat, Google Talk, exchange of thoughts by Seesmic and use of Skype are extensively used for interviewing.

Content Promotion: Social Media sites could be a great method to promote content of news site by building traffic and bringing new opinion to the fore. Apart from the organizational purposes of social media for a media house, it is personal network of its writer and reporters that helps in great way to promote organizational content massively by distributing it over in forms of tweets, posts and sending links.

News Collection and Research: It is real time search provided by social media sites are helping journalist enormously to collect up latest updates and distribute them over in real quick time.  Twitter, FriendFeed, OneRiot, Tweetmeme and other tools are coming up with new methods to collect news.

Natural place for source building: Due to the nature of social media sites, it requires profile of its members to be listed that results into valuable source list for journalists and other areas that requires marketing efforts.

Publishing Tools for Publicizing:  Social media tools can be used by a journalist as a method to publish information that he wishes to share with other people. And it is as simple as informing your followers on Twitter about a breaking news or a latest technology update.

Blog and Website Integration: As for promotion of a website or a blog it can integrated with a social media site by a method of RSS feed or any other popular mechanism.

Building community or opinion on an issue: As for specific purposes a social media site provides opportune base to create community where an opinion on an issue can be discussed to drive better communicable results.

Personal Brand: Social media sites are very helpful in creating personal brand for oneself in achieving professional goals.

Ethics: As there is no such regulation on social media sites at large they should be used with proper discretion and intellect.

Experiment: As social media sites are new ventures thus provide better opportunity for experimentation as a communication tool.