It would really going to very big in terms of expenditure that Microsoft would going to incur over the promotional campaign of its new search engine Bing with a whopping $80 - $100 million dollar campaign.

Microsoft has started campaign with live infomercial on Hulu (Hulu reviews) which they are casting over dubbing the Bingathon.

The Bingathon, the live show hosted by stars Olivia Munn (co-host of Attack of the Show! On G4) and Jason Sudeikis (of Saturday Night Live) is going to be start from June 8th at 8.00 PM EST (5:00 PST). But it is very difficult to understand, how this all anyway would relate to Bing. May be both co-stars play crazy antics meantime discussing about   Microsoft’s new “decision engine.” Ms Munn has also written about the Bingathon in blog post where she declared Bing to be a revolutionary new search engine of Microsoft.