Microsoft CEO has explanation for naming it, Bing
Microsoft is spending bang $80 million to $100 million on its news search engine Bing as an exercise to popularize it with consumers. As for its name being as Bang there a number of opinions are well surfaced on the sky. At D7 conference, CEO Steve Ballmer said, “I am not what you would call the creative side of life. Short matters. Being able to verb up can be helpful.” But he also says, “We wanted something that unambiguously says search.”




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