Climbing the ladder of success, TwitPic has been a service built exclusively on top of Twitter. It prides itself on over a million users and dig up around 2.5 million unique visitors a month to its site. Famous people on Twitter are now utilising it, and it hit the headlines around the globe when a man snapped a photo of the Hudson plane crash and posted it to the service. The Twitter society appears to desire a way to share media via the micro-messaging service. And the subsequent consistent step in that is video. Thus, TwitVid enters.

As Co-founder Chrys Bader explains, “TwitVid, which was build by the video start-up Fliggo, doesn’t beat around the bush about what it wants to be — “the TwitPic of video”. That’s appealing because it’s a bit special from only some months ago when a number of startups were intending for a larger aim to be the larger “Twitter of video.” But Bader sees no grounds to try and build a new community like 12seconds and Seesmic are doing. As an alternative, TwitVid wants to wholly power the existing Twitter society.

In fact, Bader and the rest of the Fliggo team see such an opportunity in becoming the TwitPic of video for Twitter that they’ve completely refocused their company to be about this new product. And thanks to their core Fliggo product, the team was able to build TwitVid and get it up and running in just 4 days, according to Bader.

It works exactly as you’d expect. You log-in to the site with your Twitter credentials, and then you can use it as a Twitter client. You choose a video to upload from your computer (web cam support is coming shortly) and enter a Twitter message of 117 characters or less (to make room for the video URL). TwitVid then sends this tweet out to your followers once the video is done uploading and encoding. Upload time varies as you can upload up to a 1 GB or 20 minute video. But encoding for most videos takes about a minute, Bader says. And speed should even improve when the site switches over to Amazon’s EC2 platform.

Bader hopes that many of the celebrities that use TwitPic like Ashton Kutcher, will start using TwitVid as well. Today they already got Playboy to use it, always a good way to spur usage — or at least awareness of your product. As you can see below the Playboy video, all the replies to the initial TwitVid tweet and captured and placed below the video on the TwitVid page.

Currently the site runs Google ads alongside the videos, but Bader tells me that they’re working on an iPhone app to work with the new iPhone 3.0 software. And presumably with the recently more concrete new version of the iPhone that can record video.

It’s worth noting that the company does not have the .com domain name for TwitVid. Instead they use twitvid.io — as in “video,” get it?