As social media sites are gaining popularity in massive way, like Facebook and twitter more and more companies are adding virtual goods and products on these sites to bring out economic gains from the social media sites. However, these companies need some analytical tools as to measure performance of earning tools employed by them on social media sites.

To give these companies some pleasure and comfort Twofish has offered set of e-commerce analytics services named as EasyElements analytics services to be integrated with Google Analytics to give an exact idea what employed apps are performing on the social media sites. Currency Starter, a feature of EasyElements is a software add-on for Google Analytics that helps small developers to insert a virtual currency to track basic e-commerce data like foreign exchange rates and offers for doing international business, support for multiple currencies and a variety of payment options.

The second part of the software is CurrencyStarter for Elements which is full-fledged accounting system combined with user data.  This device allows you to have far better currency and account reports, mapping user engagement. Hopefully this software would be worth for online entrepreneurs for their labor.