Play.fm a Vienna, Austria Based startup is coming up with a number of wonderful alternatives for music lovers with its beta version. PLAY.FM is a recorded set of on-demand streaming videos that is transformed from the largest audio database of DJ sets and live recordings into an intelligent platform with a vast number of possibilities for active participation.

At Play.fm people can listen to the professionally prepared DJ sets, live recordings and radio sessions which are uploaded by artists and musicians itself for a very large audience. It is totally different from the routine video streaming process where a music lover use to upload music stream instead is a place for people to discover, stream and buy new music videos mixed or recorded personally by professionals. In return professionals would get statistics and can open up path for labels, agencies, bookers and event organizers.

On a broader scale Play.fm is compared with services like SoundCloud and Fairtilizer which are more concentrated towards professional audiences who prefer listening to individual tracks rather than DJ sets or content recordings. Play.fm has streaming catalog of over 12, 000 DJ sets and live sessions in its kitty. Its audio player shows sound bites in wave-form that let time markers to list out and enquires about the sound track that is needed to be worked out.