Use of extensive social media campaigns for marketing purposes has been complained by many a number of serious marketers who believe in telephonic or eye to eye contact for trustworthy marketing conversation. They have gone to the extent of calling Social Media as an end to the human communication. They have primarily complaint from Twitter, Facebook, e-mail, LinkedIn and social networking as they brought human communication to the verge of collapse.

However, a deeper analysis would bring them to result of their apprehensions being unnecessary phobia. In marketing, there is concept which is called Relationship marketing that is developing relationship with each other. And need to depend to some sort of tool, initially, at the start of modern communication system, it was the Telephone that was seen Suspicion as pioneer to kill human communication, contrary, it made easier for man to communicate.    In the same today’s social media sites somewhere would help in developing communication instead of killing it.

Twitter is about passing on an important info to a number of followers rather limiting message with its 140 character limit. A social media site provides you an opportunity to get connected with everyone personally, that is not possible for you on telephone or one to one meeting. Social media sites develops communication at basic level, rest is upon you, how far you can sail with that basic level communication to convert your lead.

To take communication to an advance level you can use TweetCall (www.TweetCall.com) which is used to Tweet via your Phone. After registering you dial a toll free number to leave a message upto 140 character (about 20 words). Thus social media would not go to kill human communication by any mean, but renew it with an extra dimension attached to it.