It is the affiliate downloads of songs that user listens on Pandora is making big bugs for the company iphone-menu 270x 502 Pandora as well as this sales is also supported with advertising deals on streaming Internet radio service. The affiliate links provide bulk of business either from iTunes or Amazon’s MP3 service.

According to an estimated data about a million songs each month are downloaded on Pandora from the help of these affiliated links. Around 20% of these downloads are attributed to Pandora’s iPhone app that is provided with link to iPhone’s iTunes app, and buy a track.  Pandora that was top downloaded app on the iPhone for year 2008 has been improved, since removing DRM from its iTunes tracks, providing better incentive to music lovers.

Another innovative feature on Pandora is book marking songs where all the bookmarked songs can be purchased on one click either on iTunes or Amazon. And most of the users on Pandora are using this bulk buying feature. Sales of 1 million tracks figures $12 million a year. And on a 100% model this sale can go upto $12 billion a year. Before iPhone, Pandora was top affiliate purchase drivers, interestingly, competing with search and shopping engines like shopping.com.  As it keeps on receiving support from iPhone, it one day even can reach to dream sales as discussed above.